I’m Alex, and this is my beautiful wife, Madison. We started Woodn Grail as a young family, making wood mosaics in our townhome while our first baby crawled around. What began as a creative side hustle selling mosaics of shoes and basketball legends quickly turned into something more.

The name comes from the idea of the “grail” shoe, crafted in wood. Our turning point was designing a BYU hat in a style we loved. We made a few, they sold out, and suddenly, fans wanted more. That’s when we shifted from art to streetwear, blending story, quality, and our love for sports culture.

Woodn Grail is our way of sharing creativity, craftsmanship, and community with fellow fans.